# Terra Nova Digital

> Auckland, New Zealand digital marketing, AI and design agency founded by Karl Morfett (15+ years' experience). Terra Nova Digital helps small and mid-sized businesses win more qualified leads: it audits brand and marketing with the Extensive Brand Audit, then fixes what holds growth back across web design, SEO/AEO/GEO, PPC and AI automation. Clients in New Zealand, Australia, the UK and the USA.

Key facts:
- Founder: Karl Morfett, Founder & Digital Director (https://www.terranovadigital.net/about/, https://www.linkedin.com/in/karlmorfett/)
- Location: Auckland, New Zealand. Serves NZ, Australia, UK and USA.
- Contact: info@terranovadigital.net, +64 21 0285 2215
- Main offer: Extensive Brand Audit, a scored review with a 30-day quick-win plan and 90-day roadmap.
- Results: 11,000+ qualified leads generated; $75 average cost per lead; grew Cruise Sale Finder's Facebook page from 8,000 to 75,000 followers.
- Brands worked with include Nando's, Webjet (Online Republic), China Airlines, Rebel Sport, Life Pharmacy, ChildFund and Redfort Group.

## Services
- [Extensive Brand Audit](https://www.terranovadigital.net/audit/): A scored review of brand, website, SEO and GEO, ads, channels and business data, with a quick-win plan and 90-day roadmap.
- [Web & Digital Design](https://www.terranovadigital.net/services/website-design/): Auckland website design and digital design: fast, conversion-focused websites, landing pages, branding, AI imagery, 3D and motion for NZ businesses.
- [SEO, AEO & GEO](https://www.terranovadigital.net/services/seo-aeo-geo/): AEO & GEO agency for NZ, UK and Australian businesses. SEO, answer engine and generative engine optimisation to rank on Google and get cited by AI Overviews, AI Mode and ChatGPT.
- [PPC & Google Ads](https://www.terranovadigital.net/services/ppc-google-ads/): Google Ads, Performance Max, Meta and LinkedIn ads management for NZ businesses, with conversion tracking and monthly cost-per-lead reporting.
- [AI Automation, Outreach & Data](https://www.terranovadigital.net/services/ai-automation/): AI agents for business: lead qualification, follow-up, CRM, email and outreach automation and AI dashboards for NZ, UK and Australian businesses. Less admin, more leads.
- [AI Visibility Audit](https://www.terranovadigital.net/services/ai-visibility-audit/): An AI visibility audit for NZ, UK and Australian businesses: see whether ChatGPT, Google AI Overviews, AI Mode and Perplexity mention you, and get a plan to be cited.
- [AI Imagery, Video & Generative Design](https://www.terranovadigital.net/services/ai-imagery-video-generative-design/): AI product photography, AI brand imagery, AI video and 3D generative design for NZ, UK and Australian businesses. Studio-quality visuals without studio costs.

## Pages
- [Home](https://www.terranovadigital.net/): overview, projects, five pillars, how AI is used, audit offer, testimonials
- [Extensive Brand Audit](https://www.terranovadigital.net/audit/): what is reviewed (brand, website, SEO and GEO, paid ads, channels, business data and market trends), how it works, audit request form
- [Services](https://www.terranovadigital.net/services/): the five pillars in detail and client recommendations
- [Work](https://www.terranovadigital.net/work/): case studies, websites built, AI imagery and 3D, social media campaigns
- [Free SEO, GEO & E-E-A-T Check](https://www.terranovadigital.net/geo-check/): free 10-question diagnostic with scores and an action plan
- [About](https://www.terranovadigital.net/about/): Karl Morfett's background and toolkit
- [Contact](https://www.terranovadigital.net/contact/): enquiry form, email and phone

## Optional
- [Full text for LLMs](https://www.terranovadigital.net/llms-full.txt)
- [Portfolio](https://karlmorfett.myportfolio.com/)

## Insights (articles by Karl Morfett)
- [What is GEO? How to get your business cited by ChatGPT and Google AI Overviews](https://www.terranovadigital.net/insights/what-is-geo-generative-engine-optimisation/): Generative Engine Optimisation (GEO) explained: how AI tools like ChatGPT, Perplexity and Google AI Overviews choose sources, and 8 steps to get your business cited.
- [SEO and E-E-A-T explained for NZ, UK and Australian small businesses](https://www.terranovadigital.net/insights/e-e-a-t-explained-small-business-nz-uk-australia/): What E-E-A-T means, why Google and AI tools care about it, and practical steps small businesses in New Zealand, the UK and Australia can take to build trust and rankings.
- [AI agents for business marketing: what they can actually do](https://www.terranovadigital.net/insights/ai-marketing-agents-for-business/): A practical guide to AI agents for business marketing: what they do well today, where they fall short, and how small businesses can use them safely for leads, follow-up and reporting.
- [Finding the gap: how AI and a brand audit reveal where your next sales are](https://www.terranovadigital.net/insights/find-the-gap-in-the-market-ai-brand-audit/): Why using AI in a brand audit helps you find the gap in your market: the customer needs competitors miss, so you can focus your marketing where the sales are.
- [Why colour matters in digital marketing: the science of colour psychology](https://www.terranovadigital.net/insights/why-colour-matters-in-digital-marketing/): How colour affects emotion, attention and buying decisions, what common colours communicate, and how to choose brand colours that work across your website, ads and social.
- [Google AI Overviews and AI Mode: what they mean for your business](https://www.terranovadigital.net/insights/google-ai-overviews-ai-mode/): What Google AI Overviews and AI Mode are, how they choose sources, what they mean for clicks and leads, and how NZ, UK and Australian businesses can get cited.
- [What is answer engine optimisation (AEO)? A practical guide for NZ businesses](https://www.terranovadigital.net/insights/answer-engine-optimisation-nz/): Answer engine optimisation (AEO) explained for New Zealand businesses: what it is, how it differs from SEO and GEO, and practical steps to become the answer in Google, voice and AI search.
- [AI website builder or web designer: which is right for your business?](https://www.terranovadigital.net/insights/ai-website-builder-vs-web-designer/): Can AI build your website? An honest comparison of AI website builders and professional web designers: costs, SEO and AI visibility, branding, and when each makes sense.

## More services
- [AI imagery, video & generative design](https://www.terranovadigital.net/services/ai-imagery-video-generative-design/): AI product photography, brand and campaign imagery, AI video and 3D scenes, art-directed and checked by a designer.
- [AI visibility audit](https://www.terranovadigital.net/services/ai-visibility-audit/): Tests whether ChatGPT, Perplexity, Gemini and Google AI Overviews and AI Mode mention or cite your business, with a prioritised plan.
- [Brand positioning & messaging](https://www.terranovadigital.net/services/brand-positioning/): Find where you stand against competitors, sharpen your messaging and own a clear place in your market.
- [Marketing channels & lead sources](https://www.terranovadigital.net/services/marketing-channels/): Track where leads really come from across social, email, referrals and marketplaces, and rebalance budget.
- [Business data, dashboards & market trends](https://www.terranovadigital.net/services/business-data-market-trends/): Sales and enquiry data with search and market trends in one dashboard, with AI summaries and demand outlooks.