Brand & Marketing Audit
Know exactly what's holding growth back.
Our Extensive Brand Audit reviews your brand, website, search, ads and data, then gives you a prioritised plan.
Explore the brand audit →
Marketing, design, SEO, GEO & AI agency · NZ, UK, AU
More qualified leads, powered by design, data & AI.
We audit your brand and marketing, find what's holding growth back, then fix it across your brand, design, messaging, digital footprint and more.
Brands & businesses our founder has worked withOur founder has worked with
Nando's NZHospitalityWebjetTravelChildFundCharityLife PharmacyRetailCruise Sale FinderTravelObjectiveMarketingSymbaiAI tech · DebatingAustin DigitalMarketing servicesUltimate Flooring & TilingHome improvementManagement Shift SolutionsOrganisational healthThe Culture Intelligence InstituteOrganisational healthHeavenly HimalayanEcommerceAlcyone Bespoke JewelleryEcommerceOffgrid AppliancesEcommerceRedfort GroupAir freight logisticssmartARTechnologyNando's NZHospitalityWebjetTravelChildFundCharityLife PharmacyRetailCruise Sale FinderTravelObjectiveMarketingSymbaiAI tech · DebatingAustin DigitalMarketing servicesUltimate Flooring & TilingHome improvementManagement Shift SolutionsOrganisational healthThe Culture Intelligence InstituteOrganisational healthHeavenly HimalayanEcommerceAlcyone Bespoke JewelleryEcommerceOffgrid AppliancesEcommerceRedfort GroupAir freight logisticssmartARTechnology
Case studies
See all projects & websites →
Recent projects & designs
Website design, brand identity, logo design and AI imagery for businesses in New Zealand, the UK and beyond.
What we do
Explore all six services →
Six pillars, one growth plan
From brand audits and website design to SEO, GEO, Google Ads, AI automation and fractional marketing management, every service is planned around one goal: more qualified leads for your business.
Web & Experience Design
A website that turns visitors into enquiries.
Fast, clear websites and landing pages designed around your customers, with AI imagery, AI video, 3D and motion that make you stand out.
Explore website design →SEO + GEO
More qualified leads from search and AI answers.
Rank on Google and become the source ChatGPT, Perplexity and Google AI Overviews quote.
Explore SEO, AEO & GEO →PPC
Paid ads that pay their way.
Google, Meta and LinkedIn campaigns built for a lower cost per lead, with tracking you can trust.
Explore PPC management →AI Automation, Outreach & Data
Less admin, sharper decisions.
AI agents, CRM, email and outreach workflows that follow up every lead, plus dashboards that show what's working.
Explore AI automation →Fractional Marketing Manager & Coach
Senior marketing help without a full-time hire.
A part-time senior marketer who plans, runs and reports on your marketing, or coaches you and your team to run it confidently in-house, backed by advanced automation.
Explore marketing management →Why Terra Nova
What makes us different
Designers · Doers · Data-driven · Digital automators
Most agencies only plan, or only design, or only run ads. We bring strategy, user experience and design, setup and hands-on delivery together, across the whole journey from first click to closed sale.
Every major channel
Search, social, paid ads, email, content, print and above-the-line media, referrals and marketplaces, and how to make them work together.
Marketing channels we run →Advanced digital analytics
Data analytics, GA4 and Tag Manager tracking, dashboards and attribution, connected to CRMs such as HubSpot, that show which marketing produces revenue, not just clicks.
Analytics & market data →Lead generation that converts
Strategies and campaigns refined over 15+ years, including LinkedIn and Meta ads for B2B, charity and ecommerce clients. Recent LinkedIn outreach brought a learning and development client 142 new leads in six months.
PPC & lead generation →Advanced AI automation
AI workflows and automations for property, marketing and retail businesses, built with tools like Claude Cowork, ChatGPT and Google Apps Script, with a person checking every output.
AI automation services →UX, web design & funnel optimisation
Human-centred design backed by research, with websites for ecommerce, B2B, charity, property and organisational health clients, plus landing page redesigns for a 100% NZ-owned fuel network, a property franchise, and retail and FMCG brands. We track conversion and drop-off, then fix the leaks.
Website design & UX →Experience alongside experts
Years working with specialists and large brands such as Nando's, Webjet and Cruise Sale Finder, across 12+ sectors, including travel, hospitality, finance & M&A, organisational health, ecommerce, charities, recruitment, property, retail, marketing, technology & AI, and logistics.
See our projects →Recent results
142new leads in 6 months from LinkedIn outreach for a learning & development client
56–62new sign-ups per webinar across 3 webinars, up from 25–30, from the same outreach
6–7new enquiries a week from Google Ads for a flooring & tiling client that wasn't advertising before
Free tool · 5 minutes
Take the scorecard →
How ready is your marketing for AI?
Score 12 areas, from strategy, CRM and AI workflows to tracking and AI search, and get your top fixes and a 30/60/90-day plan.
For businesses that prioritise growth
Find out what's holding your growth back.
The Extensive Brand Audit reviews every part of your marketing and shows you exactly what to fix first.
Not ready yet? Try the free SEO/AI check or book a free strategy call →
Meet the founder
Hi, I'm Karl.
I've worked in digital marketing since 2011, after years in travel and recruitment advertising. Along the way I've worked with brands like Nando's and Webjet, and with small and medium-sized businesses across New Zealand, the UK and Australia. You work with me directly, from strategy through to delivery.
LinkedIn recommendations
Read them on LinkedIn ↗What clients say about Terra Nova Digital & Karl
“He definitely has a clear understanding of our brand and marketing mix and has a strong focus, and productive results.”
“He is both tactical (super smart) and creative (intuitive) as well as being patient, kind, and genuinely interested in your vision, mission and the assignment's purpose.”
“He brings a rare combination of strategic thinking and hands-on execution, always focused on the impact and outcomes of his work, not just the tasks themselves.”
Insights
All insights →Latest insights
GEO · AI search
How to rank in ChatGPT, Gemini and Claude: a practical guide for NZ businesses
How to get your business recommended by ChatGPT, Gemini and Claude: crawler access, content, trust signals and tracking for NZ and UK businesses.
Read the article →Outreach · AIPersonalised outreach with AI: cold email and LinkedIn messages that don't feel automated
How to use AI to research prospects and personalise cold email and LinkedIn outreach at scale, without sounding automated or breaking NZ and UK rules.
Read the article →Generative designGenerative AI in marketing: how NZ and UK businesses can use AI imagery, video and design
How NZ and UK businesses can use generative design, AI imagery and AI video in marketing: what works, what to watch for and how to start.
Read the article →Questions
Frequently asked questions
What does Terra Nova Digital do?
Terra Nova Digital is an Auckland digital marketing, AI and design agency. We help businesses win more qualified leads through six services: the Extensive Brand Audit, website and digital design (including AI imagery, AI video and 3D), SEO, AEO and GEO, PPC (Google, Meta and LinkedIn ads), AI automation, outreach and data, and fractional marketing management and coaching.
Who do you work with?
Small and mid-sized businesses that want to grow, usually working directly with the owner, CEO or marketing lead. Our clients are in New Zealand, Australia, the UK and the USA, across ecommerce, B2B, professional services, professional coaches, conscious businesses, retail and consumer brands.
Do you only work with Auckland businesses?
No. We're based in Auckland and work with clients across New Zealand, the UK, Australia and globally. Most work happens remotely, with video calls for strategy sessions and audit walkthroughs.
How do you use AI in marketing?
Our approach is simple: AI helps us inform, review, automate and execute, while people set the direction. We use it to research audiences and competitors, build customer personas, test content and campaign angles, create photoreal imagery, 3D and motion, and automate lead follow-up and everyday workflows. Human-centred strategy and design guide every AI output, and a senior strategist reviews everything so it stays accurate and on-brand.
What's the difference between SEO and GEO?
SEO helps your pages rank in Google's list of results. GEO (Generative Engine Optimisation) helps AI tools like ChatGPT, Perplexity and Google AI Overviews trust and cite your business in their answers. Strong GEO is built on good SEO and E-E-A-T. Check your GEO score free.
Where should I start?
Most clients start with the Extensive Brand Audit, which shows what's holding growth back and what to fix first. If you'd like a quick, free view first, take the free SEO/AI check or book a free strategy call.
Next step
Ready to find out what's holding your growth back?
Start with the Extensive Brand Audit, or have a free, no-pressure chat about where you are and what to fix first.