A little about us.
Karl Morfett
Founder · Digital Director
I'm Karl Morfett, an Auckland-based digital marketing strategist and generative designer, and the driving force behind Terra Nova Digital. My team and I deliver generative design, AI technology and digital strategies that get fast, measurable results online.
I've worked as a digital designer and strategist for over 15 years. I specialise in reaching your target audience with proven, inventive strategies and persuasive visuals.
I've worked with large brands such as Nando's, Webjet and Rebel Sport, and with many small and medium-sized businesses across New Zealand, Australia, the UK and the USA.
My work is driven by a passion for marketing with real impact, clear business results, and copy and design that stop people scrolling. See recent projects and websites, or explore our marketing, SEO and AI services.
If you're a CEO, business owner, senior leader or consultant looking for a digital marketer and generative designer, backed by a hard-working remote team that I direct, I'd love to hear from you.
What I work with
Generative imagery & video
Hyper-real images, video from stills, AI personas, prompt-led market research and AI listening.
Unreal Engine, Maya, Blender
Scenes, product visualisation, models and animation, from concept to final render.
Automation & funnels
Conversion funnels, email marketing, Microsoft ClickDimensions and CRM automation.