PPC & Google Ads management that pays its way.
Paid ads should bring in leads you can measure, not just clicks. We plan, build and manage Google Search, Shopping and Performance Max campaigns, plus Meta and LinkedIn ads, with tracking you can trust and reporting focused on what matters: cost per lead.
PPC & Google Ads services
Google Search, Shopping & Performance Max
Campaigns structured around intent, products and margins.
Meta & LinkedIn ads
Creative-led campaigns for awareness, retargeting and B2B leads.
Campaign audits & restructures
Find wasted spend and fix account structure.
Conversion tracking setup
GA4, Google Tag Manager and platform tracking done right.
Ad copy & creative
Headlines, images and video that earn the click.
Monthly cost-per-lead reporting
Clear numbers on spend, leads and what to change next.
Across client ad accounts we average around $75 per qualified lead. Start with an Extensive Brand Audit to see where your ad spend is leaking.
Our process
- AuditReview current accounts, tracking and wasted spend.
- PlanGoals, budget, audiences and keyword or product strategy.
- LaunchBuild campaigns, creative and conversion tracking.
- OptimiseWeekly tuning and monthly reporting on cost per lead.
PPC & Google Ads questions
Which ad platforms do you manage?
Google Ads (Search, Shopping, Performance Max and YouTube), Meta (Facebook and Instagram) and LinkedIn Ads. We recommend the mix that suits your audience and goals.
What budget do I need for Google Ads?
It depends on your market, competition and goals. We'll recommend a starting budget based on expected cost per click and lead targets, and scale it as results come in.
Can you audit my existing Google Ads account?
Yes. We review structure, keywords, search terms, bidding, creative and tracking, then give you a prioritised list of fixes. It's also included in the Extensive Brand Audit.
How do you report on results?
Monthly reports in plain language covering spend, leads, cost per lead, conversion rate and the changes we're making next.
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