Social
Organic and paid social on Facebook, Instagram and LinkedIn, and whether that attention turns into enquiries.
Put your budget where your leads actually come from.
Social, email, referrals and marketplaces all bring in enquiries, but rarely in the proportions you’d expect. We track where your leads really come from, then help you back the channels that earn it.
Share of leadsShare of budget
The channels we look at
Every channel gets judged on the same thing: the leads and sales it brings in, not the likes or clicks.
Newsletters, follow-up sequences and outreach that turn past enquiries and customers into repeat work.
Referrals
Word of mouth, partners and reviews. Often your best leads, and usually the least managed.
Marketplaces
Directories, listing sites and industry platforms where customers compare providers before they get in touch.
Signs your channel mix needs work
Most businesses are spending in the right places and the wrong places at the same time.
- You’re not sure which channel your best customers came from.
- You’re on a platform mainly because competitors are.
- Enquiries live in inboxes and phones, not a CRM.
- Leads go cold because follow-up depends on someone remembering.
- Referrals happen, but there’s no system to ask for them.
- One channel does almost all the work, and that feels risky.
How we work
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Track
We set up conversion tracking, tagged links, CRM lead sources and a proper “How did you hear about us?” question.
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Attribute
We match enquiries and sales back to the channel that brought them in.
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Rebalance
We show which channels deserve more budget, which need fixing and which to drop.
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Automate
We build email and outreach automation so every lead gets a fast, consistent follow-up.
What you get
Channel audit
A clear view of every channel you use, what it costs and what it returns.
Lead source tracking
Tracking set up across your website, ads, forms and CRM.
Budget recommendation
Where to spend more, where to spend less, and why.
Channel plan
A practical plan for the channels that fit your business and your capacity.
Follow-up automation
Email and outreach sequences that nurture leads without extra admin.
Monthly reporting
Leads and sales by channel, in plain language.
AI search is now a lead channel too
More people ask ChatGPT, Perplexity and Google’s AI for recommendations. We add AI referrals to your channel tracking, so you can see when these tools send you leads and what to do to get more of them.
Marketing channel FAQs
Which marketing channel is best for a small business?
There’s no single best channel. The right mix depends on your customers, your offer and your sales process. The best channel is the one that brings you profitable customers, which is why we track leads and sales rather than clicks.
How do I find out where my leads come from?
Combine conversion tracking on your website, tagged links on campaigns, lead sources in your CRM and a “How did you hear about us?” question. Together they give a reliable picture.
How much should I spend on each channel?
Start by measuring what each channel returns today, then move budget towards the channels with the best cost per lead and cost per sale, testing changes in steps.
Can you automate our email follow-up?
Yes. We set up automated sequences that respond to new enquiries quickly, follow up with quotes and keep past customers in touch, while you stay in control of the messaging.
Start with a Brand Audit
Find out which channels bring your best leads, where budget is being wasted and what to fix first, with a quick-win plan.