Five pillars. One growth plan.
Every engagement starts with the Extensive Brand Audit. It shows where leads are leaking, then we fix the pillars that matter most for your business, in the order that pays back fastest.
Brand & Marketing Audit
Know exactly what's holding growth back.
Our Extensive Brand Audit reviews your brand, website, search, ads and data, then gives you a prioritised plan.
- Brand, messaging & positioning review
- Competitor & audience research
- Website & conversion review
- SEO, GEO & E-E-A-T health check
- Ads & marketing channel review
- Business data & market trends
- Quick-win plan & 90-day roadmap
How the Extensive Brand Audit works →Try the free SEO/AI check first →
Web & Digital Design
A website that turns visitors into enquiries.
Fast, clear websites and landing pages designed around your customers, with AI imagery, AI video, 3D and motion that make you stand out.
- Website design & build
- Landing pages & conversion funnels
- UX and customer personas
- Logos & brand identity
- AI imagery, AI video & 3D visuals
- Motion & animation
More about website design →AI imagery & video →See our website design projects →Audit your current website →
SEO | AEO | GEO
More qualified leads from search and AI answers.
Rank on Google and become the source ChatGPT, Perplexity and Google AI Overviews quote.
- Technical SEO & site speed
- Content strategy & pillar pages
- E-E-A-T & author authority
- Generative Engine Optimisation (GEO)
- Local SEO & Google Business Profile
- Schema & structured data
More about SEO, AEO & GEO →Try the free SEO/AI check →Get a full search audit →
PPC
Paid ads that pay their way.
Google, Meta and LinkedIn campaigns built for a lower cost per lead, with tracking you can trust.
- Google Search, Shopping & Performance Max
- Meta & LinkedIn ads
- Campaign audits & restructures
- Conversion tracking setup
- Ad copy & creative
- Monthly reporting on cost per lead
More about PPC & Google Ads →Get your ad accounts audited →Talk to us about Google & Meta ads →
AI Automation, Outreach, Data
Less admin, sharper decisions.
AI agents, CRM, email and outreach workflows that follow up every lead, plus dashboards that show what's working.
- AI agents for lead qualification, follow-up & support
- AI workflows & assistants
- CRM setup & lead follow-up
- Email marketing & outreach automation
- Analytics & reporting dashboards
- AI personas & market insights
- Marketing coaching for your team
More about AI agents & automation →Talk to us about AI automation →Meet the team behind it →
What clients are saying
Karl is a dynamic operator who consistently differentiates himself from others in his field. He brings a rare combination of strategic thinking and hands-on execution, always focused on the impact and outcomes of his work, not just the tasks themselves. Karl's approach enables the teams he collaborates with to deliver more meaningful, efficient, and scalable results…
I feel very fortunate to be working with Karl. He definitely has a clear understanding of our brand and marketing mix and has a strong focus, and productive results along with never-ending optimism, determination, and perseverance. His experience and expertise coupled with a great sense of humour has made him the perfect addition to our growing team and we highly recommend him.
I've worked with Karl over the past year or so. He has helped me to rebrand, design logos, design a book cover and strategise how to market my leadership wellbeing (self-hypnosis) teaching services to my target market. He is both tactical (super smart) and creative (intuitive) as well as being patient, kind, and genuinely interested in your vision, mission and the assignment's purpose. I cannot recommend his digital marketing services, and him more highly.
It was a pleasure having Karl on my team. As Digital Marketing Specialist, Karl brought a unique blend of humanity and expertise to ChildFund's Fundraising and Engagement department. His "just-do-it" working style fit in well with our organisation mission to help children to thrive… Karl was responsible for ChildFund's digital automation, harnessing the power of Microsoft ClickDimensions.
Karl has worked with Redfort Group since 2011. We have always found him to be incredibly knowledgeable and able to translate that theory to provide excellent outcomes for Redfort incorporating our social media goals and plans. Karl has worked with us to design and implement an on-going on-line presence for Redfort including regular website newsletters and updates…
Karl has helped Austin Digital to generate leads via LinkedIn. I was blown away by the amount of interest and new leads we received via LinkedIn. He also set up our Facebook and Twitter pages… Karl is passionate, creative and smart. I'd highly recommend him and his social media services to any business owner.
Common questions about our services
What's the difference between SEO, AEO and GEO?
SEO (search engine optimisation) helps you rank in search results. AEO (answer engine optimisation) structures your content so it's picked for featured snippets, voice answers and 'People also ask'. GEO (generative engine optimisation) makes your business a trusted source that AI tools like ChatGPT, Perplexity and Google AI Overviews cite.
Do you manage Google Ads and Meta ads?
Yes. We set up, audit and manage Google Search, Shopping and Performance Max, plus Meta (Facebook and Instagram) and LinkedIn ads. That includes conversion tracking, ad copy and creative, and monthly reporting focused on cost per lead.
Can you design or redesign my website?
Yes. We design and build fast, clear websites and landing pages around your customers, including UX, logos and brand identity, AI imagery, 3D and motion. See examples like Alcyone Bespoke Jewellery and Offgrid Appliances on our work page.
What marketing automation do you set up?
AI agents, CRM setup and lead follow-up, email marketing and automation, outreach sequences, AI workflows and assistants, and analytics dashboards that show what's working. The aim is less admin and faster responses to every lead.
What are AI agents and how can they help my business?
AI agents are assistants that carry out tasks for you, not just answer questions. We build agents that qualify new enquiries, reply to common questions, book calls, follow up leads, update your CRM and draft outreach, with clear rules and human hand-off when needed.
Do I need all five services?
No. The Extensive Brand Audit shows which pillars matter most for your business and in what order. Many clients start with one or two, such as SEO and GEO or PPC, and add others as results come in.
Do you offer ongoing support or coaching?
Yes. We support clients month to month with day-to-day marketing, and offer marketing coaching through weekly or monthly video calls for owners and teams who want to run things in-house.