AI visibility audit: is AI recommending you?
When customers ask ChatGPT, Perplexity, Gemini or Google's AI Overviews and AI Mode for a recommendation, does your business come up? Our AI visibility audit tests the questions your buyers actually ask, shows where you're mentioned, where competitors are cited instead, and exactly what to fix so AI tools understand, trust and quote you.
AI Visibility Audit services
Buyer-question testing
We test the real questions your customers ask across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews and AI Mode.
Competitor citation check
Who gets mentioned and linked instead of you, and the reasons why.
Technical AI access
robots.txt and AI crawlers such as GPTBot and PerplexityBot, llms.txt, sitemaps, Bing Webmaster Tools and site speed.
Schema & entity review
Organization, Person, Service and FAQ markup, and whether your business details match across the web.
E-E-A-T & content gaps
Author and trust signals, proof, and the buyer questions your site doesn't answer yet.
Prioritised action plan
Quick wins first, then a clear roadmap to earn more AI citations.
Want a quick read first? Take the free SEO/AI check. An AI visibility review is also part of our Extensive Brand Audit. New to this? Read What is GEO? and our guide to AI Overviews and AI Mode.
Further readingWhat is GEO? How to get your business cited by ChatGPT and Google AI Overviews → Google AI Overviews and AI Mode: what they mean for your business → What is answer engine optimisation (AEO)? A practical guide for NZ businesses →
Our process
- QuestionsWe agree the questions that matter: how your buyers search, compare and choose a provider like you.
- TestWe run them across the main AI tools and Google, and record who's mentioned, recommended and cited.
- DiagnoseWe find the technical, content and authority reasons behind the results.
- PlanYou get a scored report and a prioritised action plan, with a walkthrough call.
AI Visibility Audit questions
What is an AI visibility audit?
An AI visibility audit checks whether AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews and AI Mode mention, recommend or cite your business when people ask about your products or services, and explains how to improve it.
How is it different from an SEO audit?
An SEO audit focuses on rankings in Google's results. An AI visibility audit looks at whether AI-written answers include you, and at the trust, content and technical signals AI tools rely on. The two overlap, and we cover both in the Extensive Brand Audit.
Can you guarantee my business will be cited by ChatGPT?
No one can guarantee AI citations, because each tool decides its own answers. What we can do is fix the signals that make you easier to find, understand and trust, and track whether your visibility improves.
How much does an AI visibility audit cost?
It depends on how many services, locations and competitors we're testing. We quote after a short scoping chat.
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