Marketing, SEO & AI insights
Practical guides on SEO, GEO, E-E-A-T, websites and AI automation for small and mid-sized businesses in New Zealand, the UK and Australia. Written by Karl Morfett.
What is GEO? How to get your business cited by ChatGPT and Google AI Overviews
Generative Engine Optimisation (GEO) explained: how AI tools like ChatGPT, Perplexity and Google AI Overviews choose sources, and 8 steps to get your business cited.
Read the article →SEO · E‑E‑A‑TSEO and E‑E‑A‑T explained for NZ, UK and Australian small businesses
What E-E-A-T means, why Google and AI tools care about it, and practical steps small businesses in New Zealand, the UK and Australia can take to build trust and rankings.
Read the article →AI automationAI agents for business marketing: what they can actually do
A practical guide to AI agents for business marketing: what they do well today, where they fall short, and how small businesses can use them safely for leads, follow-up and reporting.
Read the article →Brand audit · AIFinding the gap: how AI and a brand audit reveal where your next sales are
Why using AI in a brand audit helps you find the gap in your market: the customer needs competitors miss, so you can focus your marketing where the sales are.
Read the article →Design · BrandingWhy colour matters in digital marketing: the science of colour psychology
How colour affects emotion, attention and buying decisions, what common colours communicate, and how to choose brand colours that work across your website, ads and social.
Read the article →SEO · AI searchGoogle AI Overviews and AI Mode: what they mean for your business
What Google AI Overviews and AI Mode are, how they choose sources, what they mean for clicks and leads, and how NZ, UK and Australian businesses can get cited.
Read the article →AEO · NZWhat is answer engine optimisation (AEO)? A practical guide for NZ businesses
Answer engine optimisation (AEO) explained for New Zealand businesses: what it is, how it differs from SEO and GEO, and practical steps to become the answer in Google, voice and AI search.
Read the article →Web designAI website builder or web designer: which is right for your business?
Can AI build your website? An honest comparison of AI website builders and professional web designers: costs, SEO and AI visibility, branding, and when each makes sense.
Read the article →How does your business score?
Take the free SEO/AI check for your SEO, GEO and E-E-A-T score and a personalised action plan.
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