Senior marketing help, without a full-time hire.

A fractional CMO (chief marketing officer) is a senior marketing leader who works with your business part-time. You get strategy, planning and accountability at leadership level, without the salary of a full-time CMO.

A fractional marketing manager is an experienced marketer who works with your business part-time, often a few days a month. You get senior strategy and hands-on management without the cost of a full-time hire.

An agency usually delivers specific services, such as ads or a website. A fractional marketing manager looks after your marketing as a whole: setting the strategy, choosing channels, managing suppliers and reporting on results, like an in-house marketing lead would.

Yes. Some clients want Karl to run their marketing, others want coaching so they can do it themselves. Many start with management and move to coaching as their team grows in confidence.

It depends on how many days a month you need and what's involved. Every engagement is quoted after a short scoping chat, with no long lock-in.

Yes. Karl works remotely over Zoom, Google Meet or Microsoft Teams, so where you are isn't a barrier. For London and UK businesses, calls are scheduled around UK hours, and Auckland clients can meet in person when it helps. He also works with clients across New Zealand and Australia.

A fractional CMO focuses on strategy, budget and leadership. A fractional marketing manager also runs campaigns and manages suppliers day to day. Karl can do either, or both, depending on the size of your team.